Immersion Method

We can't make you swim, but we will bring your team together in a room and lead you to think about brand.
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Step 1: Positioning

A full- or half-day work session to align and inspire your team around the authentic purpose, content and flavor of its brand.

This is where work and play meet – but you will work. Two forces shape this worksession: creativity and reductive thinking. Your brand gets humanized, and no one leaves uninspired.

Many of our clients use it to kick off a new era, jumpstart an off-site meeting, focus new management, or fend off a looming competitor.

Deliverables

  • A single-page, verbal brand positioning framework
  • A renewed sense of self-worth for your brand
  • Your most analytical, competitive and brand-wary executives, transformed into brand leaders

Your Input

  • Staff time for internal research
  • Executive time for work session
 
 

step 2: architecture

So now you know what your brand IS. But do you know what it DOES? 

This work session begins with the practical realities of your brand — its real estate, its touch points, who handles it, what it needs to accomplish — and ultimately creates a tailored brand architecture that can be visualized in a single page as "brand-at-a-glance" material, or as a more comprehensive presentation.

Deliverables

A strategic brand architecture that visualizes and presents the essence of your brand

A comprehensive brand audit

Your INPUT

Sharing of materials and resources to facilitate brand audit

Executive and team time for review and workshopping 

 

step 3: expression

Data about your brand doesn't mean anything unless you understand its environment, too. Managing the emotion and other intangibles that differentiate your brand in its marketplace are just as important in making sure your brand is strategically optimized and does not remain vulnerable.

This work session asks everyone to take the leap from strategy to a fully realized, creative expression of your brand, so that it can be communicated to anyone who needs to go forth and work with it. We call the outcome your "brand book," but it comes in all media, forms, shapes, sizes and lengths and should be as unique as your brand.

deliverables

Brand booklet, poster, video or other creative vehicle for internal communication

Your input

Established positioning from Waves 1 and 2 or another format

Executive and team time for review and workshopping