Our Brand Team + Capabilities
What we do
We design your brand strategy and create a culture of brand at your organization.
Brand differentiation and positioning
Marketing and brand training
Work session design + facilitation
We develop and operationalize your brand.
Brand frameworking
Message architecture + messaging
Brand creative direction
Brand user and customer experience
Brand content + social strategy
We find out how your brand is perceived, internally and externally.
Research to generate insights and assess concepts
Photo by Joseph Moran
Our Bios + Backgrounds
Abby Hirschhorn
Co-Founder + Chief Strategist
Innovator and leader of a collaborative, work session driven approach to brand creation and evolution, Abby has led hundreds of new or evolving brand teams across industries and geographies to create an aligned, inspired, focused brand direction and a brand-centric culture.
She is a thought leader who pioneered the use of ethnography in consumer research and strategic brand planning to major marketers, ushering in the transformational era of consumer insight-based marketing that has become the new normal, and is increasingly priceless in our data-driven and complex media environment. She is an independent thinker and valued speaker, mentor, sounding board and partner for colleagues and clients.
Photo by Joseph Moran
Katie Degentesh
Co-Founder + Chief Creative
A natural leader, especially when it comes to getting people to do things outside of their comfort zone, Katie has been the creative lead, consultant and mentor for scores of clients, writers, designers and art directors – both at agencies and for in-house teams.
Her focus on branding began at Silicon Valley startups and continued in the fashion and beauty world, where she helped lead several major retailers into the social media age before going 'agency side.' She has recently been focused on projects where brand and user experience influence each other.
Photo by Drew Gardner